Financial modelling terms explained

Accounts Receivable Turnover

Unlock the secrets of financial modeling with our in-depth exploration of the accounts receivable turnover.

Understanding the financial health of a business is crucial for investors, stakeholders, and even the business owners themselves. One of the key metrics used in this analysis is the Accounts Receivable Turnover. This term, while it may seem complex, is a simple and effective way to measure how efficiently a company is managing its credit and collecting debts from its customers.

What is Accounts Receivable Turnover?

Accounts Receivable Turnover (ART) is a financial ratio that measures how effectively a company uses its assets. Specifically, it shows how well a business extends credit and collects debts on that credit. The higher the turnover, the more efficient the company is at collecting its receivables, indicating a healthy cash flow.

ART is calculated by dividing total net credit sales by the average accounts receivable during a certain period. This ratio gives investors and analysts an idea of how well a company's credit policies are working and how efficiently its collection process is.

Why is Accounts Receivable Turnover Important?

The ART ratio is a key indicator of a company's financial health. A high turnover ratio indicates that the company's clients pay their debts quickly, which means the company has a healthy cash flow. This is crucial for any business as it allows them to reinvest in their operations, pay off their own debts, return money to shareholders, and survive downturns in the market.

On the other hand, a low ART ratio may indicate that the company's credit policies are too lenient, leading to slow-paying clients and a potential cash flow problem. This could lead to financial difficulties if not addressed promptly.

How to Calculate Accounts Receivable Turnover

Calculating the ART ratio involves two key figures: Net Credit Sales and Average Accounts Receivable. Net Credit Sales refers to the total sales made on credit, excluding any cash sales. This figure can usually be found on a company's income statement.

Average Accounts Receivable is the average amount of money owed to the company by its customers. This is calculated by adding the beginning and ending accounts receivable for a certain period, then dividing by two.

The formula for ART is as follows:

Accounts Receivable Turnover = Net Credit Sales / Average Accounts Receivable

Interpreting Accounts Receivable Turnover

Once the ART ratio is calculated, it's important to understand what it means. A high ratio indicates that the company's clients are paying their debts quickly, which is a positive sign. However, an extremely high ratio could also mean that the company's credit policies are too strict, potentially driving away potential clients.

A low ratio, on the other hand, indicates that the company's clients are slow to pay their debts. This could be a sign of lenient credit policies or ineffective debt collection practices. However, it could also indicate that the company is extending credit to high-risk clients.

It's also important to compare the ART ratio with industry averages and competitor figures. This can provide a more accurate picture of how a company is performing relative to its peers.

Improving Accounts Receivable Turnover

Improving the ART ratio involves either increasing net credit sales or decreasing average accounts receivable. This could be achieved by tightening credit policies, improving debt collection processes, or offering incentives for early payment.

However, it's important to strike a balance. Too strict credit policies could deter potential clients, while too lenient policies could lead to slow-paying clients and cash flow problems. Therefore, it's crucial to regularly review and adjust credit policies and collection processes to ensure they are effective and in line with the company's financial goals.


Accounts Receivable Turnover is a key financial ratio that provides valuable insights into a company's financial health and efficiency. By understanding how to calculate and interpret this ratio, investors and analysts can make more informed decisions about a company's credit policies and collection processes.

While the ART ratio is a useful tool, it's just one of many financial metrics used in financial modeling. Therefore, it's important to consider this ratio in the context of other financial indicators and the overall financial health of the company.

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