Welcome to the Causal blog

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.

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Featured posts

Ongoing Expenses vs. One-time Expenses

Where accounting and unit economics diverge, continued

Financial Statements: A Beginner's Guide

A guide to the language of business.

Forecasting with (un)certainty

Why averages are misleading, and what you can do about it.

All Posts

Effective Planning, Explained

Learn the key factors in making an effective plan for your business

Using Data Science to Make Smarter Business Decisions

How does data science factor into business decision making?

Financial Planning & Analysis, Explained

What is FP&A, and why is it so useful to businesses of all sizes?

What is Capacity Planning?

What is capacity planning, and why is it critical to growing a business efficiently?

Operating Budgets, Explained

What is an operating budget, and why does every business need one?

What is Churn Analysis?

What is churn analysis, and why is it so critical to a company's success?

You just can't calculate LTV in a spreadsheet

Why you need to use simulations to model lifetime value

Economic Metrics

Getting the best out of Accounting, Cash and Operating Metrics

The FinOps Flow

This is a continuation of my earlier post, The Purpose of Business Modeling, and is meant to illustrate the FP&A process at a high level.