Where accounting and unit economics diverge, continued

A guide to the language of business.

Why averages are misleading, and what you can do about it.

ARR : Revenue :: Velocity : Distance

Where accounting and unit economics diverge, continued

CPM, CPC, Conversion Rate (updated August 2020)

Financial projections let you communicate the future of your business in numbers. They help investors and other stakeholders understand where your business is going.

One area where economics and accounting diverge

Leasing and renting are similar concepts, but can have very different financial impacts. What are these impacts, and which is right for you?

Growth rates are a useful tool for building many different types of models. So, how do they work, and how do you calculate them?

What-If scenario analysis lets you understand how the outputs you care about are affected by changes in your model.

Financial modelling is all about putting the real world into numbers. It can help with a number of tasks, from attracting investors to helping you make decisions with financial ramifications.