Welcome to the Causal blog

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.

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Featured posts

Ongoing Expenses vs. One-time Expenses

Where accounting and unit economics diverge, continued

Financial Statements: A Beginner's Guide

A guide to the language of business.

Forecasting with (un)certainty

Why averages are misleading, and what you can do about it.

All Posts

You just can't calculate LTV in a spreadsheet

Why you need to use simulations to model lifetime value

Economic Metrics

Getting the best out of Accounting, Cash and Operating Metrics

The FinOps Flow

This is a continuation of my earlier post, The Purpose of Business Modeling, and is meant to illustrate the FP&A process at a high level.

Unit Economics Fundamentals

Start with the Unit, then figure out the Economics (and then Grow)

How to Get Xero Data into Excel

Xero and Excel are vital tools for many businesses, but it's not obvious how to link them together.

How to Build a Hiring Plan

Building an optimal hiring plan is a crucial step in growing your business quickly but sustainably.

What is Monte Carlo analysis?

Monte Carlo analysis is a powerful tool for making sense of complex models.

How to Get Quickbooks Data into Excel

Quickbooks and Excel are vital tools for many businesses, but it's not obvious how to link them together.

Scenario Analysis, Explained

Unsure just how much an assumption impacts your model? Scenario analysis lets you visualise this.