Welcome to the Causal blog

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.

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Featured posts

September 11, 2020

Ongoing Expenses vs. One-time Expenses

Where accounting and unit economics diverge, continued

June 21, 2020

Financial Statements: A Beginner's Guide

A guide to the language of business.

April 5, 2020

Forecasting with (un)certainty

Why averages are misleading, and what you can do about it.

All Posts

January 19, 2021

Unit Economics Fundamentals

Start with the Unit, then figure out the Economics (and then Grow)

January 14, 2021

How to Get Xero Data into Excel

Xero and Excel are vital tools for many businesses, but it's not obvious how to link them together.

January 13, 2021

How to Build a Hiring Plan

Building an optimal hiring plan is a crucial step in growing your business quickly but sustainably.

January 6, 2021

What is Monte Carlo analysis?

Monte Carlo analysis is a powerful tool for making sense of complex models.

December 30, 2020

How to Get Quickbooks Data into Excel

Quickbooks and Excel are vital tools for many businesses, but it's not obvious how to link them together.

December 22, 2020

Scenario Analysis, Explained

Unsure just how much an assumption impacts your model? Scenario analysis lets you visualise this.

December 18, 2020

Should I hire a full-time or outsourced CFO?

If you want to get serious about your business's financials, you need a CFO. But how do you find the right type?

December 14, 2020

Sensitivity Analysis, Explained

Sensitivity analysis is a powerful tool that can help you understand how variables affect one another in complex models.

December 9, 2020

How to Build a Startup Business Plan

Having a business plan for your startup is vital for getting buy-in from investors.