Use-cases
Financial Planning
Management Consulting
Marketing Agencies
Seed-stage SaaS
Ecommerce
Venture Capital
Monte Carlo Modelling
Integrations
Blog
Login
Sign Up
Welcome to the
Causal
blog
We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
Sign up to get new posts
Thanks! We'll be in touch soon.
Oops! Something went wrong while submitting the form.
Featured posts
September 11, 2020
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
June 21, 2020
Financial Statements: A Beginner's Guide
A guide to the language of business.
April 5, 2020
Forecasting with (un)certainty
Why averages are misleading, and what you can do about it.
All Posts
February 28, 2021
You just can't calculate LTV in a spreadsheet
Why you need to use simulations to model lifetime value
February 18, 2021
Economic Metrics
Getting the best out of Accounting, Cash and Operating Metrics
February 4, 2021
The FinOps Flow
This is a continuation of my earlier post, The Purpose of Business Modeling, and is meant to illustrate the FP&A process at a high level.
January 19, 2021
Unit Economics Fundamentals
Start with the Unit, then figure out the Economics (and then Grow)
January 14, 2021
How to Get Xero Data into Excel
Xero and Excel are vital tools for many businesses, but it's not obvious how to link them together.
January 13, 2021
How to Build a Hiring Plan
Building an optimal hiring plan is a crucial step in growing your business quickly but sustainably.
January 6, 2021
What is Monte Carlo analysis?
Monte Carlo analysis is a powerful tool for making sense of complex models.
December 30, 2020
How to Get Quickbooks Data into Excel
Quickbooks and Excel are vital tools for many businesses, but it's not obvious how to link them together.
December 22, 2020
Scenario Analysis, Explained
Unsure just how much an assumption impacts your model? Scenario analysis lets you visualise this.
Next
