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Causal
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We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
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Featured posts
September 11, 2020
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
June 21, 2020
Financial Statements: A Beginner's Guide
A guide to the language of business.
April 5, 2020
Forecasting with (un)certainty
Why averages are misleading, and what you can do about it.
All Posts
January 19, 2021
Unit Economics Fundamentals
Start with the Unit, then figure out the Economics (and then Grow)
January 14, 2021
How to Get Xero Data into Excel
Xero and Excel are vital tools for many businesses, but it's not obvious how to link them together.
January 13, 2021
How to Build a Hiring Plan
Building an optimal hiring plan is a crucial step in growing your business quickly but sustainably.
January 6, 2021
What is Monte Carlo analysis?
Monte Carlo analysis is a powerful tool for making sense of complex models.
December 30, 2020
How to Get Quickbooks Data into Excel
Quickbooks and Excel are vital tools for many businesses, but it's not obvious how to link them together.
December 22, 2020
Scenario Analysis, Explained
Unsure just how much an assumption impacts your model? Scenario analysis lets you visualise this.
December 18, 2020
Should I hire a full-time or outsourced CFO?
If you want to get serious about your business's financials, you need a CFO. But how do you find the right type?
December 14, 2020
Sensitivity Analysis, Explained
Sensitivity analysis is a powerful tool that can help you understand how variables affect one another in complex models.
December 9, 2020
How to Build a Startup Business Plan
Having a business plan for your startup is vital for getting buy-in from investors.
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