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Causal
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We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
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Featured posts
September 11, 2020
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
June 21, 2020
Financial Statements: A Beginner's Guide
A guide to the language of business.
April 5, 2020
Forecasting with (un)certainty
Why averages are misleading, and what you can do about it.
All Posts
November 29, 2020
The Purpose of Business Modeling
Business Modeling vs. Budgeting vs. Forecasting vs. Accounting
November 3, 2020
Crossing Over on Causal.app
This week was my “2007 for solar”, I crossed over.
September 18, 2020
Calculus in SaaS
ARR : Revenue :: Velocity : Distance
September 11, 2020
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
September 2, 2020
How much do Facebook Ads Cost?
CPM, CPC, Conversion Rate (updated August 2020)
September 1, 2020
How to Build Accurate Financial Projections
Financial projections let you communicate the future of your business in numbers. They help investors and other stakeholders understand where your business is going.
August 31, 2020
Customer Acquisition Cost ≠ Sales & Marketing
One area where economics and accounting diverge
August 31, 2020
Leasing vs Renting: Everything You Need to Know
Leasing and renting are similar concepts, but can have very different financial impacts. What are these impacts, and which is right for you?
August 16, 2020
How to Calculate Growth Rate
Growth rates are a useful tool for building many different types of models. So, how do they work, and how do you calculate them?
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