How to Calculate Revenue per Paying User in Salesforce

Making the most of your Salesforce data

What is Revenue per Paying User?

Revenue per Paying User (RPU) is the average revenue generated by a customer in a set time period.

Revenue per Paying User is calculated by dividing the total revenue generated by the number of paying users in a time period.

Revenue per Paying User is a great metric to use when comparing your company's performance to that of your competitors.

How do you calculate Revenue per Paying User in Salesforce?

It can be difficult to calculate Revenue per Paying User directly inside of Salesforce; that's where Causal comes in.

Causal is a modelling tool which lets you build models on top of your Salesforce data. You simply connect Causal to your Salesforce account, and then you can build formulae in Causal to calculate your Revenue per Paying User.

What is Causal?

Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.

In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Revenue per Paying User. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.

A comparison of formulae in Excel and Causal

When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.

A gif showing how users can adjust model inputs, and how they're reflected in dashboards

Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Revenue per Paying User.

A gif showing how you can build visuals in Causal

Get started today with Causal

Start building your own Revenue per Paying User models, and connect them to your Salesforce data.