How to Calculate Return on Investment in Salesforce

Making the most of your Salesforce data

What is Return on Investment?

Return on Investment (ROI) is a measure of how well your company is using its resources to generate revenue. It is calculated by dividing the total revenue generated by a certain product or service by the total cost of that product or service.

For example, if your company spent $1,000,000 to develop a new product and that product generated $2,000,000 in revenue, your ROI would be $2,000,000 / $1,000,000 = 2.

For a company to be successful, its ROI should be greater than 1. If your company's ROI is less than 1, it is losing money on every product or service it sells.

How do you calculate Return on Investment in Salesforce?

It can be difficult to calculate Return on Investment directly inside of Salesforce; that's where Causal comes in.

Causal is a modelling tool which lets you build models on top of your Salesforce data. You simply connect Causal to your Salesforce account, and then you can build formulae in Causal to calculate your Return on Investment.

What is Causal?

Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.

In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Return on Investment. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.

A comparison of formulae in Excel and Causal

When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.

A gif showing how users can adjust model inputs, and how they're reflected in dashboards

Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Return on Investment.

A gif showing how you can build visuals in Causal

Get started today with Causal

Start building your own Return on Investment models, and connect them to your Salesforce data.