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How to Calculate Return on Invested Capital in Salesforce

Making the most of your Salesforce data

What is Return on Invested Capital?

Return on Invested Capital (ROIC) is a measure of how well a company is using the money it has invested to create revenue.

It is calculated by dividing a company's operating income by its invested capital.

Invested capital is the sum of a company's total debt and equity, minus its cash.

For example, if a company has $10 million in debt and $15 million in equity, and $5 million in cash, its invested capital is $20 million.

For a company to calculate its ROIC, it must first calculate its operating income. Operating income is the amount of money a company makes from its core business activities, before taking into account interest, taxes, depreciation and amortization.

If a company has $100 million in revenue and $50 million in operating income, its ROIC is 20%.

A company's ROIC is a good indicator of how well it's using its capital to generate revenue. If a company has a ROIC of less than 10%, it's not doing a good job of using its capital to generate revenue.

How do you calculate Return on Invested Capital in Salesforce?

It can be difficult to calculate Return on Invested Capital directly inside of Salesforce; that's where Causal comes in.

Causal is a modelling tool which lets you build models on top of your Salesforce data. You simply connect Causal to your Salesforce account, and then you can build formulae in Causal to calculate your Return on Invested Capital.

What is Causal?

Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.

In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Return on Invested Capital. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.

A comparison of formulae in Excel and Causal

When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.

A gif showing how users can adjust model inputs, and how they're reflected in dashboards

Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Return on Invested Capital.

A gif showing how you can build visuals in Causal

Start building models with your 

Salesforce

 data

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