Average Revenue per Active User (ARPA) is the average revenue that you generate from each of your active users.
ARPA is calculated by dividing the total revenue generated by your company by the number of active users that you have.
For example, if you have 100 active users and your total revenue is $10,000, your ARPA is $100.
ARPA is a great metric to use when comparing your company's performance to that of your competitors. If you're seeing a higher ARPA than your competitors, it means that you're doing something right.
If you're seeing a lower ARPA than your competitors, it means that you're doing something wrong.