Average Revenue per Customer (ARPC) is the average amount of revenue you receive from each of your customers.
ARPC can be calculated by dividing the total revenue you received from your customers during a certain time period by the number of customers you had during that time period.
For example, if you had 100 customers during a quarter and you received $1,000,000 in revenue from them, your ARPC would be $10,000.
ARPC is a very important metric for any company, because it helps you determine whether or not you're charging enough for your product or service. If your ARPC is too low, you're probably not charging enough. If your ARPC is too high, you're probably charging too much.
If your ARPC is too low, you should consider lowering your prices. If your ARPC is too high, you should consider raising your prices.