Contract Value per Paying Customer (CVPC) is a metric that looks at the total value of all the contracts you have with your customers.
The metric is calculated by dividing the total contract value by the number of customers that have signed a contract with you.
Contract value can be calculated by multiplying the average contract value by the number of customers you have.
For example, if you have 100 customers and the average contract value is $100, the contract value per customer is $10,000.
This metric is a good way to determine the value of your customer base. It also shows how much you can expect to make from your customers in the future.