What is Gross Profit per Product Unit?
Gross Profit per Product Unit is the amount of money you make off each product you sell. It's calculated by taking the total gross profit from a certain product or service and dividing it by the number of product units sold.
Gross Profit per Product Unit is a great way to determine how much money you're making off each product you sell, and how much money you're making off each customer.
Gross Profit per Product Unit is also a great way to determine how much money you're making off each individual customer. If you're making $100 off each customer, and you have 100 customers, you're making $10,000 off your customers.
If you're making $50 off each customer, and you have 100 customers, you're making $5,000 off your customers.
How do you calculate Gross Profit per Product Unit in Google BigQuery?
It can be difficult to calculate Gross Profit per Product Unit directly inside of Google BigQuery; that's where Causal comes in.
Causal is a modelling tool which lets you build models on top of your Google BigQuery data. You simply connect Causal to your Google BigQuery account, and then you can build formulae in Causal to calculate your Gross Profit per Product Unit.
What is Causal?
Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.
In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Gross Profit per Product Unit. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.

When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.
Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Gross Profit per Product Unit.