How to Calculate Gross Margin in Google BigQuery

Making the most of your Google BigQuery data

What is Gross Margin?

Gross Margin is a measurement of how much money you make from selling your product or service, compared to how much you spend to produce it.

Gross Margin is calculated by taking your total revenue and subtracting your cost of goods sold (COGS).

For example, if you spend $100 to produce your product and sell it for $200, your gross margin is $100.

Gross margin is a very important metric for any company. If your gross margin is too low, you're not making enough money to sustain your business. If your gross margin is too high, you're not maximizing your profits.

For example, if you spend $100 to produce your product and sell it for $200, your gross margin is $100.

How do you calculate Gross Margin in Google BigQuery?

It can be difficult to calculate Gross Margin directly inside of Google BigQuery; that's where Causal comes in.

Causal is a modelling tool which lets you build models on top of your Google BigQuery data. You simply connect Causal to your Google BigQuery account, and then you can build formulae in Causal to calculate your Gross Margin.

What is Causal?

Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.

In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Gross Margin. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.

A comparison of formulae in Excel and Causal

When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.

A gif showing how users can adjust model inputs, and how they're reflected in dashboards

Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Gross Margin.

A gif showing how you can build visuals in Causal

Get started today with Causal

Start building your own Gross Margin models, and connect them to your Google BigQuery data.