Contract Value per Active Customer is a metric that looks at the total contract value of your customers in a set time period, divided by the number of customers in that time period.
This metric is a good way to determine the average value of your customers. It's also a good way to determine how much you can charge your customers for upgrades, cross-sells or upsells.
For example, if your company has 100 customers and the total contract value of those customers is $100,000, your contract value per active customer is $1,000.
This is a good metric to look at on an annual or monthly basis.
It can be difficult to calculate Contract Value per Active Customer directly inside of Google BigQuery; that's where Causal comes in.
Causal is a modelling tool which lets you build models on top of your Google BigQuery data. You simply connect Causal to your Google BigQuery account, and then you can build formulae in Causal to calculate your Contract Value per Active Customer.
Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.
In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Contract Value per Active Customer. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.
When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.
Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Contract Value per Active Customer.