Cost per user is the total cost of acquiring a new customer divided by the number of new customers acquired.
Cost per user is a great way to determine how much it costs your company to acquire new customers.
For example, if your company spent $100,000 to acquire 100 new customers, your cost per user would be $1,000.
Cost per user is a great metric to track over time, as it allows you to see how your company's customer acquisition costs are trending. If your cost per user is trending upwards, you know that your company needs to work on cutting costs in order to acquire new customers.