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A collection of blog posts to help you on your way to success.

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
Using Data Science to Make Smarter Business Decisions
How does data science factor into business decision making?
Unit Economics Fundamentals
Start with the Unit, then figure out the Economics (and then Grow)
Tiered Pricing, Explained
Finding the sweet spot with tiered pricing
Three Key KPIs for Startups
Three potential KPIs every startup should know
The Purpose of Business Modeling
Business Modeling vs. Budgeting vs. Forecasting vs. Accounting
The Pros and Cons of Common SaaS Pricing Models
A guide to the different SaaS pricing models
The Keys to a Successful SaaS Business Model
The keys to a SaaS business model, and the financials behind it
The Key Components of a SaaS Financial Model
And how to go about building your own
The FinOps Flow
This is a continuation of my earlier post, The Purpose of Business Modeling, and is meant to illustrate the FP&A process at a high level.
Staying One Move Ahead with Human Resource Planning
And how good resource planning can help your business grow
Staying in Front of the Numbers with a Financial Dashboard
How the right dashboard can simplify your workflows, and aid your productivity.
Startup Funding, Explained
Everything you need to know about how to fund your startup
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
Should you Join a Startup?
The pros and cons of choosing to work at a startup
Should I hire a full-time or outsourced CFO?
If you want to get serious about your business's financials, you need a CFO. But how do you find the right type?
Sensitivity Analysis, Explained
Sensitivity analysis is a powerful tool that can help you understand how variables affect one another in complex models.
Scenario Analysis, Explained
Unsure just how much an assumption impacts your model? Scenario analysis lets you visualise this.
SaaS vs. Subscription
High level view on differences in unit economics
SaaS Retention, Explained
How your SaaS can retain subscribers
Rolling Budgets, Explained
Pros, cons, and how to implement
ROIC, Explained
Show, don't tell, your profitability to investors with ROIC
Revenue, Etc.
what revenue actually is
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
The Revenue Multiple
Understanding the Fundamentals of Valuation
The Value-Volume Discord in FP&A
Why does so much FP&A time get spent on such low-value tasks?
Churn - How it works operationally and ways to calculate it
Understanding the intricacies of working with churn metrics
Why Financial Analysis Matters
10 types of models every financial advisor needs
Financial Statements: A Beginner's Guide
A guide to the language of business.
What to Know About SaaS Downgrades
Understanding the impact of user downgrades on your SaaS
Utilizing Models to Increase Revenue & Business Efficiency
The benefits of a solid modeling process
Tiered Pricing, Explained
Finding the sweet spot with tiered pricing
Three Key KPIs for Startups
Three potential KPIs every startup should know
The Pros and Cons of Common SaaS Pricing Models
A guide to the different SaaS pricing models
The Keys to a Successful SaaS Business Model
The keys to a SaaS business model, and the financials behind it
The Key Components of a SaaS Financial Model
And how to go about building your own
Staying One Move Ahead with Human Resource Planning
And how good resource planning can help your business grow
Staying in Front of the Numbers with a Financial Dashboard
How the right dashboard can simplify your workflows, and aid your productivity.
Startup Funding, Explained
Everything you need to know about how to fund your startup
Rolling Budgets, Explained
Pros, cons, and how to implement
ROIC, Explained
Show, don't tell, your profitability to investors with ROIC
Reporting Tools 101
How reporting tools can help you find insights from data, and give you the best visualizations to improve business decision making.
Real-Time Financial Planning, Explained
Build value with real-time financial planning
Pros and Cons of the SaaS Business Model
The upsides and downsides of software as a service
Personal Investments: Asset Allocation
Why it pays to diversify your asset allocation
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
SaaS Retention, Explained
How your SaaS can retain subscribers
Demand Forecasting, Explained
You don't have to be a psychic to see into the future
Are Ads Worth It?
Understanding the different types of ads, and whether they're worth running.
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Should you Join a Startup?
The pros and cons of choosing to work at a startup
How to Pay off A Debt
How to model paying off a debt (and still be able to afford coffee)
How to Manage Your Money 101
How to be more intelligent with your personal finance
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.

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