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BLOG
A collection of blog posts to help you on your way to success.
We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
All topics
Company
Finance
Marketing
Personal finance
Engineering
What is Monte Carlo analysis?
Monte Carlo analysis is a powerful tool for making sense of complex models.
Mack Grenfell
January 6, 2021
What is Financial Modeling?
Financial modelling is all about putting the real world into numbers. It can help with a number of tasks, from attracting investors to helping you make decisions with financial ramifications.
Mack Grenfell
August 11, 2020
What is Churn Analysis?
What is churn analysis, and why is it so critical to a company's success?
Jules Schulman
March 17, 2021
What is Capacity Planning?
What is capacity planning, and why is it critical to growing a business efficiently?
Brandi Johnson
March 24, 2021
Finance
Utilizing Models to Increase Revenue & Business Efficiency
The benefits of a solid modeling process
Jules Schulman
November 10, 2021
Using Data Science to Make Smarter Business Decisions
How does data science factor into business decision making?
Jennifer Jank
April 2, 2021
Unit Economics Fundamentals
Start with the Unit, then figure out the Economics (and then Grow)
Alex Oppenheimer
January 19, 2021
Finance
Tiered Pricing, Explained
Finding the sweet spot with tiered pricing
Brandi Johnson
May 22, 2021
Finance
Three Key KPIs for Startups
Three potential KPIs every startup should know
Jules Schulman
December 30, 2021
The Purpose of Business Modeling
Business Modeling vs. Budgeting vs. Forecasting vs. Accounting
Alex Oppenheimer
November 29, 2020
Finance
The Pros and Cons of Common SaaS Pricing Models
A guide to the different SaaS pricing models
Brandi Johnson
May 10, 2021
Finance
The Keys to a Successful SaaS Business Model
The keys to a SaaS business model, and the financials behind it
Brandi Johnson
May 27, 2021
Finance
The Key Components of a SaaS Financial Model
And how to go about building your own
Brandi Johnson
September 14, 2021
The FinOps Flow
This is a continuation of my earlier post, The Purpose of Business Modeling, and is meant to illustrate the FP&A process at a high level.
Alex Oppenheimer
February 4, 2021
Finance
Staying One Move Ahead with Human Resource Planning
And how good resource planning can help your business grow
Brandi Johnson
September 28, 2021
Finance
Staying in Front of the Numbers with a Financial Dashboard
How the right dashboard can simplify your workflows, and aid your productivity.
Brandi Johnson
September 22, 2021
Finance
Startup Funding, Explained
Everything you need to know about how to fund your startup
Jules Schulman
June 24, 2021
Marketing
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
Jules Schulman
November 19, 2021
Personal Finance
Should you Join a Startup?
The pros and cons of choosing to work at a startup
Jules Schulman
June 29, 2021
Should I hire a full-time or outsourced CFO?
If you want to get serious about your business's financials, you need a CFO. But how do you find the right type?
Mack Grenfell
December 18, 2020
Sensitivity Analysis, Explained
Sensitivity analysis is a powerful tool that can help you understand how variables affect one another in complex models.
Mack Grenfell
December 14, 2020
Company
Announcing our $4.2m seed round led by Accel
Taimur Abdaal
April 22, 2021
Scenario Analysis, Explained
Unsure just how much an assumption impacts your model? Scenario analysis lets you visualise this.
Mack Grenfell
December 22, 2020
Finance
Sales Forecasting: The What, How, and the Why
Brandi Johnson
July 15, 2021
Previous
Next
Company
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Causal
March 10, 2023
Company
Announcing: Causal for Startups
Taimur Abdaal
March 6, 2023
Company
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
Taimur Abdaal
February 2, 2023
Company
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Lukas Köbis
August 9, 2022
Company
Announcing our $4.2m seed round led by Accel
Taimur Abdaal
April 22, 2021
Company
CPA Firm Issues SOC 2 – Type I Report at Causal
Mack Grenfell
May 1, 2021
Finance
Minimum Viable Finance: The Guide for Seed/Series A Startups
The things you need to know and the things you can ignore, at the early stage of your company’s journey.
Taimur Abdaal
March 6, 2023
Finance
The Minimum Viable Data Room
Due diligence has returned in 2023. Your Series A narrative needs data to back it up, but what do investors actually care about?
Taimur Abdaal
January 13, 2023
Finance
Revenue-led Planning: The framework for modern FP&A
Taimur Abdaal
November 8, 2022
Finance
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
Causal
September 20, 2022
Finance
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
Causal
September 12, 2022
Finance
The Revenue Multiple
Understanding the Fundamentals of Valuation
Alex Oppenheimer
August 18, 2022
Finance
The Value-Volume Discord in FP&A
Why does so much FP&A time get spent on such low-value tasks?
Meenakshi Jaikrishnan
May 30, 2022
Finance
Churn - How it works operationally and ways to calculate it
Understanding the intricacies of working with churn metrics
Alex Oppenheimer
February 15, 2022
Finance
Why Financial Analysis Matters
10 types of models every financial advisor needs
Brandi Johnson
July 24, 2021
Finance
Financial Statements: A Beginner's Guide
A guide to the language of business.
Taimur Abdaal
June 21, 2020
Finance
What to Know About SaaS Downgrades
Understanding the impact of user downgrades on your SaaS
Jules Schulman
November 22, 2021
Finance
Utilizing Models to Increase Revenue & Business Efficiency
The benefits of a solid modeling process
Jules Schulman
November 10, 2021
Finance
Tiered Pricing, Explained
Finding the sweet spot with tiered pricing
Brandi Johnson
May 22, 2021
Finance
Three Key KPIs for Startups
Three potential KPIs every startup should know
Jules Schulman
December 30, 2021
Finance
The Pros and Cons of Common SaaS Pricing Models
A guide to the different SaaS pricing models
Brandi Johnson
May 10, 2021
Finance
The Keys to a Successful SaaS Business Model
The keys to a SaaS business model, and the financials behind it
Brandi Johnson
May 27, 2021
Finance
The Key Components of a SaaS Financial Model
And how to go about building your own
Brandi Johnson
September 14, 2021
Finance
Staying One Move Ahead with Human Resource Planning
And how good resource planning can help your business grow
Brandi Johnson
September 28, 2021
Finance
Staying in Front of the Numbers with a Financial Dashboard
How the right dashboard can simplify your workflows, and aid your productivity.
Brandi Johnson
September 22, 2021
Finance
Startup Funding, Explained
Everything you need to know about how to fund your startup
Jules Schulman
June 24, 2021
Finance
Sales Forecasting: The What, How, and the Why
Brandi Johnson
July 15, 2021
Finance
Rolling Budgets, Explained
Pros, cons, and how to implement
Brandi Johnson
November 8, 2021
Finance
ROIC, Explained
Show, don't tell, your profitability to investors with ROIC
Brandi Johnson
November 1, 2021
Finance
Reporting Tools 101
How reporting tools can help you find insights from data, and give you the best visualizations to improve business decision making.
Maile McCann
April 9, 2021
Finance
Real-Time Financial Planning, Explained
Build value with real-time financial planning
Brandi Johnson
December 7, 2021
Next
Marketing
Setting Realistic Expectations Between Marketing and Finance
Finding the right balance
Michael Taylor
June 30, 2022
Marketing
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
Jules Schulman
November 19, 2021
Marketing
SaaS Retention, Explained
How your SaaS can retain subscribers
Jules Schulman
December 23, 2021
Marketing
Demand Forecasting, Explained
You don't have to be a psychic to see into the future
Jules Schulman
April 21, 2021
Marketing
Are Ads Worth It?
Understanding the different types of ads, and whether they're worth running.
Jules Schulman
July 30, 2021
Personal Finance
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Brandi Johnson
August 5, 2021
Personal Finance
Should you Join a Startup?
The pros and cons of choosing to work at a startup
Jules Schulman
June 29, 2021
Personal Finance
How to Pay off A Debt
How to model paying off a debt (and still be able to afford coffee)
Jules Schulman
July 18, 2021
Personal Finance
How to Manage Your Money 101
How to be more intelligent with your personal finance
Brandi Johnson
September 24, 2021
Personal Finance
Cost-Benefit Analysis for Personal Finance
Jules Schulman
July 3, 2021
Engineering
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
Lukas Köbis
November 16, 2022
Engineering
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
Causal
October 23, 2022
Engineering
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.
Lukas Köbis
August 8, 2022
Engineering
Scaling our Spreadsheet Engine from Thousands to Billions of Cells
From Maps to Arrays
Lukas Köbis
July 5, 2022
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