When you're running a business, there are a million different things vying for your attention. It's hard enough to keep on top of everything as it is, let alone try to find the time (and money) to invest in marketing as well. This is where marketing automation software comes in. Marketing automation software is designed to take some of the load off of your shoulders by automating various marketing tasks, from email marketing to social media campaigns. But with so many options on the market, it can be hard to decide which one is right for your business. In this article, we'll be comparing two of the most popular options out there: HubSpot and Bitrix24.

HubSpot

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, two entrepreneurs who had previous experience working in the marketing industry. HubSpot is designed to be an all-in-one marketing solution, and offers a wide range of features for businesses of all sizes. HubSpot's features include everything from email marketing and lead capture forms to live chat and CRM integration. HubSpot also offers a free version of their software, which is perfect for small businesses or businesses just getting started with marketing automation.

One of the things that sets HubSpot apart from other marketing automation software is their focus on inbound marketing. Inbound marketing is a methodology that focuses on creating and distributing content that is relevant and valuable to your target audience, with the goal of attracting more visitors to your website and eventually converting them into leads and customers. HubSpot's software is designed to help you with every step of the inbound marketing process, from attracting visitors to your website to converting them into customers.

Features

As we mentioned before, HubSpot offers a wide range of features for businesses of all sizes. Some of their most popular features include:

• Email Marketing: HubSpot's email marketing tool allows you to easily create and send email campaigns to your list of contacts. You can also segment your list of contacts into different groups so that you can send more targeted emails. Additionally, HubSpot's email marketing tool integrates with their CRM, which allows you to keep track of your contacts' interactions with your emails.
• Lead Capture Forms: HubSpot's lead capture forms allow you to easily create forms to place on your website. These forms can be used to capture leads' information so that you can add them to your contact database. You can also use HubSpot's lead capture forms to create targeted offers for your leads.
• Live Chat: HubSpot's live chat tool allows you to chat with visitors on your website in real-time. This is a great way to answer any questions that your visitors may have and to get feedback from them. Additionally, live chat can be used to capture leads' information.
• CRM Integration: HubSpot's CRM integration allows you to keep track of your contacts' interactions with your website, emails, and live chat messages. This information can be used to score your leads and to create targeted offers for them.

Pricing

HubSpot offers a free version of their software, which includes all of the features we mentioned above. However, the free version has some limitations, such as the number of contacts you can have in your database and the number of email campaigns you can send per month. If you need more than the free version offers, HubSpot has three paid plans that range from $50 to $3200 per month. The price you pay will depend on the features and limitations you need. You can view HubSpot's pricing plans here.

Bitrix24

Bitrix24 is a marketing automation software that is designed for small businesses. Bitrix24 offers a wide range of features, including everything from email marketing and lead capture forms to live chat and CRM integration. Bitrix24 also offers a free version of their software, which is perfect for small businesses or businesses just getting started with marketing automation.

Bitrix24's focus is on providing an all-in-one solution for small businesses. Their goal is to provide small businesses with everything they need to succeed, all in one place. This includes features like task management, project management, and CRM. Bitrix24's software is designed to help small businesses with every aspect of their business, from attracting visitors to their website to converting them into customers.

Features

Bitrix24 offers a wide range of features for small businesses, including:

• Email Marketing: Bitrix24's email marketing tool allows you to easily create and send email campaigns to your list of contacts. You can also segment your list of contacts into different groups so that you can send more targeted emails. Additionally, Bitrix24's email marketing tool integrates with their CRM, which allows you to keep track of your contacts' interactions with your emails.
• Lead Capture Forms: Bitrix24's lead capture forms allow you to easily create forms to place on your website. These forms can be used to capture leads' information so that you can add them to your contact database. You can also use Bitrix24's lead capture forms to create targeted offers for your leads.
• Live Chat: Bitrix24's live chat tool allows you to chat with visitors on your website in real-time. This is a great way to answer any questions that your visitors may have and to get feedback from them. Additionally, live chat can be used to capture leads' information.
• CRM Integration: Bitrix24's CRM integration allows you to keep track of your contacts' interactions with your website, emails, and live chat messages. This information can be used to score your leads and to create targeted offers for them.

Pricing

Bitrix24 offers a free version of their software, which includes all of the features we mentioned above. However, the free version has some limitations, such as the number of contacts you can have in your database and the number of email campaigns you can send per month. If you need more than the free version offers, Bitrix24 has three paid plans that range from $15 to $159 per month. The price you pay will depend on the features and limitations you need. You can view Bitrix24's pricing plans here.

Conclusion

Both HubSpot and Bitrix24 offer a wide range of features for businesses of all sizes. However, they both have their own strengths and weaknesses. HubSpot is a great option for businesses that are focused on inbound marketing, while Bitrix24 is a great option for small businesses that need an all-in-one solution. When it comes to pricing, HubSpot is more expensive than Bitrix24. However, HubSpot offers a free version of their software, while Bitrix24 does not. Ultimately, the decision of which software to choose will come down to your specific needs and budget.