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A collection of blog posts to help you on your way to success.

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
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How we built our product documentation with Next.js and Sanity CMS
We migrated our docs from GitBook to a custom Next.js site. Here's how we did it.
Why we switched from ChartMogul to Causal for ARR reporting
We'd been customers of ChartMogul from when we first started going to market in 2021, but recently reached a tipping point where it stopped being worth it for us. This post outlines the different stages we went through to get here, and why we decided to switch to Causal for our ARR reporting.
The Modern Finance Stack
In 2024 we have the luxury of a much better finance tools than 10 years ago. Here's how you should think about the Modern Finance Stack.
re-re-reselect — Simplifying React state management
By building our own framework for composing frontend stores we significantly improved the developer experience of our React app.
How to Utilize KPIs to Drive Startup Growth
KPIs act as a compass, helping managers make informed decisions about business strategies. This article explores how to utilize them and provides examples.
How to Profit Forecast without a Crystal Ball
Best practices for forecasting profit without a crystal ball. Turns out you will be wrong most of the time but that's okay!
Budgets vs Actuals Deep Dive
Best practices to building a strong budgets vs actuals framework
Introducing Causal for Startups
Companies need to be in sync to better drive success. To help, we've launched Causal 2.0 - the single platform for companies to make better decisions, together
Best Practices for Financial Planning & Analysis (FP&A) Teams
Best practices to supercharge your FP&A function and establish a strong framework
The Ultimate Guide to Building an Annual Operating Plan
The things to know when building an annual operating plan for your business, regardless of stage.
The Top 10 FP&A Tools of 2023: A Guide
Discover the top FP&A tools of 2023. Learn what's important to evaluate, and how each tool stacks up
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Finance 101: The Guide for Seed/Series A Startups
The things you need to know and the things you can ignore, at the early stage of your company’s journey.
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
The Minimum Viable Data Room
Due diligence has returned in 2023. Your Series A narrative needs data to back it up, but what do investors actually care about?
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
The Revenue Multiple
Understanding the Fundamentals of Valuation
Introducing Causal for Startups
Companies need to be in sync to better drive success. To help, we've launched Causal 2.0 - the single platform for companies to make better decisions, together
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Why we switched from ChartMogul to Causal for ARR reporting
We'd been customers of ChartMogul from when we first started going to market in 2021, but recently reached a tipping point where it stopped being worth it for us. This post outlines the different stages we went through to get here, and why we decided to switch to Causal for our ARR reporting.
The Modern Finance Stack
In 2024 we have the luxury of a much better finance tools than 10 years ago. Here's how you should think about the Modern Finance Stack.
How to Profit Forecast without a Crystal Ball
Best practices for forecasting profit without a crystal ball. Turns out you will be wrong most of the time but that's okay!
Budgets vs Actuals Deep Dive
Best practices to building a strong budgets vs actuals framework
Best Practices for Financial Planning & Analysis (FP&A) Teams
Best practices to supercharge your FP&A function and establish a strong framework
The Ultimate Guide to Building an Annual Operating Plan
The things to know when building an annual operating plan for your business, regardless of stage.
The Top 10 FP&A Tools of 2023: A Guide
Discover the top FP&A tools of 2023. Learn what's important to evaluate, and how each tool stacks up
Finance 101: The Guide for Seed/Series A Startups
The things you need to know and the things you can ignore, at the early stage of your company’s journey.
The Minimum Viable Data Room
Due diligence has returned in 2023. Your Series A narrative needs data to back it up, but what do investors actually care about?
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
The Revenue Multiple
Understanding the Fundamentals of Valuation
The Value-Volume Discord in FP&A
Why does so much FP&A time get spent on such low-value tasks?
Churn - How it works operationally and ways to calculate it
Understanding the intricacies of working with churn metrics
Why Financial Analysis Matters
10 types of models every financial advisor needs
Financial Statements: A Beginner's Guide
A guide to the language of business.
What to Know About SaaS Downgrades
Understanding the impact of user downgrades on your SaaS
Utilizing Models to Increase Revenue & Business Efficiency
The benefits of a solid modeling process
Tiered Pricing, Explained
Finding the sweet spot with tiered pricing
Three Key KPIs for Startups
Three potential KPIs every startup should know
The Pros and Cons of Common SaaS Pricing Models
A guide to the different SaaS pricing models
The Keys to a Successful SaaS Business Model
The keys to a SaaS business model, and the financials behind it
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
SaaS Retention, Explained
How your SaaS can retain subscribers
Demand Forecasting, Explained
You don't have to be a psychic to see into the future
Are Ads Worth It?
Understanding the different types of ads, and whether they're worth running.
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Should you Join a Startup?
The pros and cons of choosing to work at a startup
How to Pay off A Debt
How to model paying off a debt (and still be able to afford coffee)
How to Manage Your Money 101
How to be more intelligent with your personal finance
How we built our product documentation with Next.js and Sanity CMS
We migrated our docs from GitBook to a custom Next.js site. Here's how we did it.
re-re-reselect — Simplifying React state management
By building our own framework for composing frontend stores we significantly improved the developer experience of our React app.
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.

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