Causal

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Google Ads

Connect your models to your Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

Use Causal to build your company's financial plan, and connect it to your data in Google Ads to get visibility into your operations, and to make sure that your forecasts are up-to-date. Here's what you can do once your Google Ads data is connected to your Causal model:

Scenario planning: 

Build custom scenarios in a few clicks and compare them side-by-side in charts and tables.

Budget vs actuals analysis:

Causal automatically takes snapshots of your model, letting you track its performance against actual data as it comes in.

Rolling forecasts:

Build your forecasts on top of actuals so that they're automatically kept up-to-date as new data comes in.

Powering data-driven teams

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