Lifetime Value per Paying Customer (LTV/P) is the average revenue that a customer will generate for your company over the course of their entire relationship with you.
LTV/P is an extremely useful metric for determining how much money you can expect to make from each customer. It's also a great way to determine how much you can afford to spend on acquiring a new customer.
LTV/P is calculated by taking the total amount of revenue generated by a customer over the course of their lifetime and dividing it by the number of customers you have at the end of that time period.
For example, if you have 100 customers at the end of a quarter, and those customers have generated $1,000,000 in revenue, your LTV/P is $10,000.