Customer acquisition cost (CAC) is the cost associated with acquiring a new customer.
CAC is calculated by taking the total amount of money spent on acquiring new customers and dividing it by the number of new customers acquired.
CAC is a very important metric because it helps you determine how much money you're spending to acquire new customers. If you're spending too much money on acquiring new customers, you may need to adjust your strategy.
CAC is also important because it helps you determine how much money you're making from your customers. If you're making more money from your customers than you're spending to acquire them, you're on the right track.