Return on Investment (ROI) is a measure of how well your company is using its resources to generate revenue. It is calculated by dividing the total revenue generated by a certain product or service by the total cost of that product or service.
For example, if your company spent $1,000,000 to develop a new product and that product generated $2,000,000 in revenue, your ROI would be $2,000,000 / $1,000,000 = 2.
For a company to be successful, its ROI should be greater than 1. If your company's ROI is less than 1, it is losing money on every product or service it sells.