Contract Value per Active Customer is a metric that looks at the total contract value of your customers in a set time period, divided by the number of customers in that time period.
This metric is a good way to determine the average value of your customers. It's also a good way to determine how much you can charge your customers for upgrades, cross-sells or upsells.
For example, if your company has 100 customers and the total contract value of those customers is $100,000, your contract value per active customer is $1,000.
This is a good metric to look at on an annual or monthly basis.