Cost per Transaction is the average cost of a single transaction. This is calculated by dividing the total cost of all transactions by the total number of transactions.
For example, if you had 100 transactions and your total cost was $1,000, your cost per transaction would be $10.
Cost per transaction is an important metric to track because it allows you to determine how much it costs your company to acquire a new customer. If you have a high cost per transaction, you'll want to figure out why and take steps to reduce it.
If you have a low cost per transaction, you'll want to figure out why and take steps to increase it.