Top line revenue is the total amount of revenue that your company generates from its customers.
Top line revenue is calculated by adding up all of the revenue that you have generated from your customers over a certain time period.
For example, if you had a total of $1,000,000 in revenue during the month of January, your top line revenue for January would be $1,000,000.
Top line revenue is a very important metric because it is the total amount of revenue that your company has generated from its customers. It is the first step in determining your company's revenue growth.
Top line revenue is also important because it is a good indicator of how much money your company has to work with in terms of new product development, marketing, and other expenses.
It can be difficult to calculate Top Line Revenue directly inside of HubSpot; that's where Causal comes in.
Causal is a modelling tool which lets you build models on top of your HubSpot data. You simply connect Causal to your HubSpot account, and then you can build formulae in Causal to calculate your Top Line Revenue.
Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.
In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Top Line Revenue. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.
When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.
Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Top Line Revenue.