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How to Calculate Cost per User in HubSpot

Making the most of your HubSpot data

What is Cost per User?

Cost per user is the total cost of acquiring a new customer divided by the number of new customers acquired.

Cost per user is a great way to determine how much it costs your company to acquire new customers.

For example, if your company spent $100,000 to acquire 100 new customers, your cost per user would be $1,000.

Cost per user is a great metric to track over time, as it allows you to see how your company's customer acquisition costs are trending. If your cost per user is trending upwards, you know that your company needs to work on cutting costs in order to acquire new customers.

How do you calculate Cost per User in HubSpot?

It can be difficult to calculate Cost per User directly inside of HubSpot; that's where Causal comes in.

Causal is a modelling tool which lets you build models on top of your HubSpot data. You simply connect Causal to your HubSpot account, and then you can build formulae in Causal to calculate your Cost per User.

What is Causal?

Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.

In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Cost per User. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.

A comparison of formulae in Excel and Causal

When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.

A gif showing how users can adjust model inputs, and how they're reflected in dashboards

Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Cost per User.

A gif showing how you can build visuals in Causal

Start building models with your 

HubSpot

 data

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