Contract value per active user is a metric that shows how much revenue your company is generating per customer.
Contract value per active user is calculated by dividing the total contract value of your customers by the number of active users.
For example, if you have 100 customers and they all have a contract value of $1,000, your contract value per active user is $100.
Contract value per active user is a very useful metric for determining the health of your company. If your contract value per active user is high, it means that your customers are happy with your product and are willing to pay a lot of money for it. If your contract value per active user is low, it means that your customers are unhappy and are not willing to pay a lot of money for your product.
It can be difficult to calculate Contract Value per Active User directly inside of Braintree; that's where Causal comes in.
Causal is a modelling tool which lets you build models on top of your Braintree data. You simply connect Causal to your Braintree account, and then you can build formulae in Causal to calculate your Contract Value per Active User.
Causal lets you build models effortlessly and share them with interactive, visual dashboards that everyone will understand.
In Causal, you build your models out of variables, which you can then link together in simple plain-English formulae to calculate metrics like Contract Value per Active User. This makes your models easy to understand and quick to build, so you can spend minutes, not days, on your models.
When you're done, you can share the link to your model with stakeholders. They'll be able to view your model's outputs in a visual dashboard, rather than a jumble of tabs and complex formulae. The dashboards are interactive, letting viewers tweak your assumptions to see how they affect the model's outputs.
Causal lets you add visuals in a single click, letting you plot out graphs and distributions for metrics like Contract Value per Active User.