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A collection of blog posts to help you on your way to success.

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
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re-re-reselect — Simplifying React state management
By building our own framework for composing frontend stores we significantly improved the developer experience of our React app.
How to Utilize KPIs to Drive Startup Growth
KPIs act as a compass, helping managers make informed decisions about business strategies. This article explores how to utilize them and provides examples.
How to Profit Forecast without a Crystal Ball
Best practices for forecasting profit without a crystal ball. Turns out you will be wrong most of the time but that's okay!
Budgets vs Actuals Deep Dive
Best practices to building a strong budgets vs actuals framework
Introducing Causal for Startups
Companies need to be in sync to better drive success. To help, we've launched Causal 2.0 - the single platform for companies to make better decisions, together
Best Practices for Financial Planning & Analysis (FP&A) Teams
Best practices to supercharge your FP&A function and establish a strong framework
The Ultimate Guide to Building an Annual Operating Plan
The things to know when building an annual operating plan for your business, regardless of stage.
The Top 10 FP&A Tools of 2023: A Guide
Discover the top FP&A tools of 2023. Learn what's important to evaluate, and how each tool stacks up
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Minimum Viable Finance: The Guide for Seed/Series A Startups
The things you need to know and the things you can ignore, at the early stage of your company’s journey.
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
The Minimum Viable Data Room
Due diligence has returned in 2023. Your Series A narrative needs data to back it up, but what do investors actually care about?
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
The Revenue Multiple
Understanding the Fundamentals of Valuation
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.
Introducing Causal for Startups
Companies need to be in sync to better drive success. To help, we've launched Causal 2.0 - the single platform for companies to make better decisions, together
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Staying in Front of the Numbers with a Financial Dashboard
How the right dashboard can simplify your workflows, and aid your productivity.
Startup Funding, Explained
Everything you need to know about how to fund your startup
Rolling Budgets, Explained
Pros, cons, and how to implement
ROIC, Explained
Show, don't tell, your profitability to investors with ROIC
Reporting Tools 101
How reporting tools can help you find insights from data, and give you the best visualizations to improve business decision making.
Real-Time Financial Planning, Explained
Build value with real-time financial planning
Pros and Cons of the SaaS Business Model
The upsides and downsides of software as a service
Personal Investments: Asset Allocation
Why it pays to diversify your asset allocation
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
One-Time Costs, Explained
Are you processing one-time costs correctly?
Interpreting and Analyzing the Profit and Loss Statement
Skip the crystal ball, P&L is all you need to make the big decisions
Interactive Data in Financial Modeling
Embracing interactive data in your financial modeling
How to Predict and Analyze Risk
The benefits of building an intelligent risk model
How to Formulate and Forecast a Yearly Budget
Things to take into account when putting together a yearly budget
How to Calculate Average Revenue
And what it can tell you about a business
How Do Ongoing Costs Impact Your Business?
Understanding the impact of ongoing costs
Five Startups That Failed
(and how not to make the same mistakes)
Finding Opportunity in Flexible Budget Variance
And the benefits of flexible budgeting
Financial Simulation Models, Explained
Getting the financials right, with simulation modeling
Everything You Need to Know about What-If Scenarios
What-If scenario analysis lets you understand how the outputs you care about are affected by changes in your model.
EBITDA, and EBITDA Margin, Explained
Explaining the brass tacks of profitability
Creating, Maintaining, and Analyzing a Rolling Forecast
How rolling forecasts keep businesses up to date
Creating Financial Projections for Your Business Plan
Understanding the importance of financial projections
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
SaaS Retention, Explained
How your SaaS can retain subscribers
Demand Forecasting, Explained
You don't have to be a psychic to see into the future
Are Ads Worth It?
Understanding the different types of ads, and whether they're worth running.
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Should you Join a Startup?
The pros and cons of choosing to work at a startup
How to Pay off A Debt
How to model paying off a debt (and still be able to afford coffee)
How to Manage Your Money 101
How to be more intelligent with your personal finance
re-re-reselect — Simplifying React state management
By building our own framework for composing frontend stores we significantly improved the developer experience of our React app.
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.

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