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A collection of blog posts to help you on your way to success.

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
The Revenue Multiple
Understanding the Fundamentals of Valuation
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.
The Value-Volume Discord in FP&A
Why does so much FP&A time get spent on such low-value tasks?
Churn - How it works operationally and ways to calculate it
Understanding the intricacies of working with churn metrics
You just can't calculate LTV in a spreadsheet
Why you need to use simulations to model lifetime value
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Why Financial Analysis Matters
10 types of models every financial advisor needs
Financial Statements: A Beginner's Guide
A guide to the language of business.
What You Should Know about C-Suite Hiring
And how to hire successfully for each of the most common roles
What to Know About SaaS Downgrades
Understanding the impact of user downgrades on your SaaS
What is SaaS
SaaS = Cloud + Subscription
What is Monte Carlo analysis?
Monte Carlo analysis is a powerful tool for making sense of complex models.
What is Financial Modeling?
Financial modelling is all about putting the real world into numbers. It can help with a number of tasks, from attracting investors to helping you make decisions with financial ramifications.
What is Churn Analysis?
What is churn analysis, and why is it so critical to a company's success?
What is Capacity Planning?
What is capacity planning, and why is it critical to growing a business efficiently?
Utilizing Models to Increase Revenue & Business Efficiency
The benefits of a solid modeling process
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
One-Time Costs, Explained
Are you processing one-time costs correctly?
Interpreting and Analyzing the Profit and Loss Statement
Skip the crystal ball, P&L is all you need to make the big decisions
Interactive Data in Financial Modeling
Embracing interactive data in your financial modeling
How to Predict and Analyze Risk
The benefits of building an intelligent risk model
How to Formulate and Forecast a Yearly Budget
Things to take into account when putting together a yearly budget
How to Calculate Average Revenue
And what it can tell you about a business
How Do Ongoing Costs Impact Your Business?
Understanding the impact of ongoing costs
Five Startups That Failed
(and how not to make the same mistakes)
Finding Opportunity in Flexible Budget Variance
And the benefits of flexible budgeting
Financial Simulation Models, Explained
Getting the financials right, with simulation modeling
Everything You Need to Know about What-If Scenarios
What-If scenario analysis lets you understand how the outputs you care about are affected by changes in your model.
EBITDA, and EBITDA Margin, Explained
Explaining the brass tacks of profitability
Creating, Maintaining, and Analyzing a Rolling Forecast
How rolling forecasts keep businesses up to date
Creating Financial Projections for Your Business Plan
Understanding the importance of financial projections
Cost-Benefit Analysis, Explained
Understanding how to weigh costs and benefits against one another
Cost-Based Pricing, Explained
The deceptively tricky maths of cost-based pricing
Cohort Modeling, Explained
Cut through data clutter with cohort modeling
Capital Expenditure: Spending Money to Make Money
A whistle-stop tour of CapEx
Budgeting Reports, Explained
How to create and analyze budgeting reports
Budgeting for Student Loans
How to model out student loan repayments
Budget Management for Startups
Understanding what goes into a startup's budget
B2B, B2C, B2B2C, B2C2B... the GTM Menu and Business Model Innovation
With so many ways to enter a market, it can be hard to choose the right approach(es)
ARPU vs ARPPU: How Are You Analyzing Revenue?
What's the difference, and why does it matter?
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
SaaS Retention, Explained
How your SaaS can retain subscribers
Demand Forecasting, Explained
You don't have to be a psychic to see into the future
Are Ads Worth It?
Understanding the different types of ads, and whether they're worth running.
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Should you Join a Startup?
The pros and cons of choosing to work at a startup
How to Pay off A Debt
How to model paying off a debt (and still be able to afford coffee)
How to Manage Your Money 101
How to be more intelligent with your personal finance
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.

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