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A collection of blog posts to help you on your way to success.
We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.
All topics
Company
Finance
Marketing
Personal finance
Engineering
Company
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Causal
March 10, 2023
Company
Announcing: Causal for Startups
Taimur Abdaal
March 6, 2023
Finance
Minimum Viable Finance: The Guide for Seed/Series A Startups
The things you need to know and the things you can ignore, at the early stage of your company’s journey.
Taimur Abdaal
March 6, 2023
Company
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
Taimur Abdaal
February 2, 2023
Finance
The Minimum Viable Data Room
Due diligence has returned in 2023. Your Series A narrative needs data to back it up, but what do investors actually care about?
Taimur Abdaal
January 13, 2023
Finance
Revenue-led Planning: The framework for modern FP&A
Taimur Abdaal
November 8, 2022
Engineering
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
Lukas Köbis
November 16, 2022
Engineering
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
Causal
October 23, 2022
Finance
Why Companies Need to be Following a Revenue-Based Hiring Model
Why Companies Need to be Following a Revenue-Based Hiring Model
Causal
September 20, 2022
Finance
The Financial Planning Software Scorecard
We've outlined the key questions all finance leaders need to ask as they evaluate FP&A softwares for their business
Causal
September 12, 2022
Finance
The Revenue Multiple
Understanding the Fundamentals of Valuation
Alex Oppenheimer
August 18, 2022
Company
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Lukas Köbis
August 9, 2022
Engineering
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.
Lukas Köbis
August 8, 2022
Engineering
Scaling our Spreadsheet Engine from Thousands to Billions of Cells
From Maps to Arrays
Lukas Köbis
July 5, 2022
Marketing
Setting Realistic Expectations Between Marketing and Finance
Finding the right balance
Michael Taylor
June 30, 2022
Finance
The Value-Volume Discord in FP&A
Why does so much FP&A time get spent on such low-value tasks?
Meenakshi Jaikrishnan
May 30, 2022
Finance
Churn - How it works operationally and ways to calculate it
Understanding the intricacies of working with churn metrics
Alex Oppenheimer
February 15, 2022
You just can't calculate LTV in a spreadsheet
Why you need to use simulations to model lifetime value
Mack Grenfell
February 28, 2021
Personal Finance
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Brandi Johnson
August 5, 2021
Finance
Why Financial Analysis Matters
10 types of models every financial advisor needs
Brandi Johnson
July 24, 2021
Finance
Financial Statements: A Beginner's Guide
A guide to the language of business.
Taimur Abdaal
June 21, 2020
What You Should Know about C-Suite Hiring
And how to hire successfully for each of the most common roles
Jules Schulman
September 27, 2021
Finance
What to Know About SaaS Downgrades
Understanding the impact of user downgrades on your SaaS
Jules Schulman
November 22, 2021
What is SaaS
SaaS = Cloud + Subscription
Alex Oppenheimer
July 2, 2020
Next
Company
Announcing our Causal & Plus Partnership
Embed live Causal charts and tables directly in Google Slides, Slack, Notion and more⚡️
Causal
March 10, 2023
Company
Announcing: Causal for Startups
Taimur Abdaal
March 6, 2023
Company
Down Rounds 101
A guide for employees on why their company might need to take a down round, and how it'll affect them.
Taimur Abdaal
February 2, 2023
Company
Causal Achieves SOC 2 Type II Certification
Causal has successfully completed a key certification auditing internal controls, data security and privacy and IT infrastructure
Lukas Köbis
August 9, 2022
Company
Announcing our $4.2m seed round led by Accel
Taimur Abdaal
April 22, 2021
Company
CPA Firm Issues SOC 2 – Type I Report at Causal
Mack Grenfell
May 1, 2021
Finance
Pros and Cons of the SaaS Business Model
The upsides and downsides of software as a service
Jules Schulman
November 19, 2021
Finance
Personal Investments: Asset Allocation
Why it pays to diversify your asset allocation
Jules Schulman
December 13, 2021
Finance
Ongoing Expenses vs. One-time Expenses
Where accounting and unit economics diverge, continued
Alex Oppenheimer
September 11, 2020
Finance
One-Time Costs, Explained
Are you processing one-time costs correctly?
Brandi Johnson
November 29, 2021
Finance
Interpreting and Analyzing the Profit and Loss Statement
Skip the crystal ball, P&L is all you need to make the big decisions
Brandi Johnson
July 11, 2021
Finance
Interactive Data in Financial Modeling
Embracing interactive data in your financial modeling
Brandi Johnson
November 2, 2021
Finance
How & When to Hire
Jules Schulman
July 21, 2021
Finance
How to Predict and Analyze Risk
The benefits of building an intelligent risk model
Jules Schulman
November 11, 2021
Finance
How to Formulate and Forecast a Yearly Budget
Things to take into account when putting together a yearly budget
QuickBooks
September 10, 2021
Finance
How to Calculate Average Revenue
And what it can tell you about a business
Brandi Johnson
September 11, 2021
Finance
How Do Ongoing Costs Impact Your Business?
Understanding the impact of ongoing costs
Brandi Johnson
December 15, 2021
Finance
Five Startups That Failed
(and how not to make the same mistakes)
Jules Schulman
August 2, 2021
Finance
Finding Opportunity in Flexible Budget Variance
And the benefits of flexible budgeting
Brandi Johnson
September 8, 2021
Finance
Financial Simulation Models, Explained
Getting the financials right, with simulation modeling
Brandi Johnson
January 4, 2022
Finance
Everything You Need to Know about What-If Scenarios
What-If scenario analysis lets you understand how the outputs you care about are affected by changes in your model.
Mack Grenfell
August 15, 2020
Finance
EBITDA, and EBITDA Margin, Explained
Explaining the brass tacks of profitability
Brandi Johnson
November 17, 2021
Finance
Creating, Maintaining, and Analyzing a Rolling Forecast
How rolling forecasts keep businesses up to date
Brandi Johnson
July 7, 2021
Finance
Creating Financial Projections for Your Business Plan
Understanding the importance of financial projections
Brandi Johnson
January 1, 2022
Finance
Cost-Benefit Analysis, Explained
Understanding how to weigh costs and benefits against one another
Brandi Johnson
August 8, 2021
Finance
Cost-Based Pricing, Explained
The deceptively tricky maths of cost-based pricing
Brandi Johnson
May 30, 2021
Finance
Cohort Modeling, Explained
Cut through data clutter with cohort modeling
Brandi Johnson
December 1, 2021
Finance
Capital Expenditure: Spending Money to Make Money
A whistle-stop tour of CapEx
Brandi Johnson
December 4, 2021
Finance
Budgeting Reports, Explained
How to create and analyze budgeting reports
Brandi Johnson
August 11, 2021
Finance
Budgeting for Student Loans
How to model out student loan repayments
Jules Schulman
May 18, 2021
Finance
Budget Management for Startups
Understanding what goes into a startup's budget
Jules Schulman
June 3, 2021
Previous
Next
Marketing
Setting Realistic Expectations Between Marketing and Finance
Finding the right balance
Michael Taylor
June 30, 2022
Marketing
Six Marketing Metrics Every SaaS Should Monitor
A list of the most important growth metrics for SaaS businesses
Jules Schulman
November 19, 2021
Marketing
SaaS Retention, Explained
How your SaaS can retain subscribers
Jules Schulman
December 23, 2021
Marketing
Demand Forecasting, Explained
You don't have to be a psychic to see into the future
Jules Schulman
April 21, 2021
Marketing
Are Ads Worth It?
Understanding the different types of ads, and whether they're worth running.
Jules Schulman
July 30, 2021
Personal Finance
Why You Need a Personal Financial Statement
Working towards your future? Start with a personal financial statement
Brandi Johnson
August 5, 2021
Personal Finance
Should you Join a Startup?
The pros and cons of choosing to work at a startup
Jules Schulman
June 29, 2021
Personal Finance
How to Pay off A Debt
How to model paying off a debt (and still be able to afford coffee)
Jules Schulman
July 18, 2021
Personal Finance
How to Manage Your Money 101
How to be more intelligent with your personal finance
Brandi Johnson
September 24, 2021
Personal Finance
Cost-Benefit Analysis for Personal Finance
Jules Schulman
July 3, 2021
Engineering
Improving React Interaction Times by 4x
Solving common performance pitfalls with React tooling and hooks
Lukas Köbis
November 16, 2022
Engineering
How We Improved React Loading Times by 70% with Next.js
By switching from CRA to Next.js, we reduced our initial page load times by 70% and unlocked a new level of developer experience.
Causal
October 23, 2022
Engineering
DevOps Challenges
At Causal we’re constantly pushing the limits of our platform, requiring creative and smart problem solving to overcome those hurdles.
Lukas Köbis
August 8, 2022
Engineering
Scaling our Spreadsheet Engine from Thousands to Billions of Cells
From Maps to Arrays
Lukas Köbis
July 5, 2022
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