Welcome to the Causal blog

We write about numbers and adjacent topics — statistics, data, visualisation, and best practices for modelling and forecasting.

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Featured posts

Ongoing Expenses vs. One-time Expenses

Where accounting and unit economics diverge, continued

Financial Statements: A Beginner's Guide

A guide to the language of business.

Forecasting with (un)certainty

Why averages are misleading, and what you can do about it.

All Posts

Everything You Need to Know about What-If Scenarios

What-If scenario analysis lets you understand how the outputs you care about are affected by changes in your model.

What is Financial Modeling?

Financial modelling is all about putting the real world into numbers. It can help with a number of tasks, from attracting investors to helping you make decisions with financial ramifications.

Metrics, metrics & METRICS

Diagnostic Metrics and Operating Metrics

Operating Data Time Steps

Taking the right cut of data for the business

Churning

what does it mean, why does it matter, and how to evaluate it

Revenue, Etc.

what revenue actually is

SaaS vs. Subscription

High level view on differences in unit economics

What is SaaS

SaaS = Cloud + Subscription

Financial Statements: A Beginner's Guide

A guide to the language of business.